this blog is meant for my assignment on communication and media mangement.
Nick Davies’ controversial book entitled Flat Earth News resulted to the popularization of the occupational jargon called ‘churnalism’. ‘Churnalism’ is a bad journalism trend that is said to be occurring in the UK. It consists of two words – churn and journalism. In an article published in The Journalist (April 200 
(http://www.scribd.com/word/full/2422423?access_key=key-17p3aid8yrkmxqyfvyg2), Tim Gopsill conducted an interview with Davies and who described ‘churnalism’ as “the practice of continually regurgitating unchecked stories that may or may be true, which passes for journalism in the much of the British press” (Gopsill, 2008, p. 15). A journalist who practices ‘churnalism’ is called a ‘churnalist’. Davies asked a bugging question on whether or not the British journalists are becoming ‘churnalists’. The contents of Davies’ book ignited both positive and negative responses from journalists and the media. It is argued that ‘churnalism’ is not only common among the British journalists. I believe that this is also a pervasive practice in all parts of the world. This is a bad trend in journalism because it challenges the importance of the credibility of sources and the accuracy or factualness of information. If many journalists are transforming themselves to become ‘churnalists’, what lies in the future of a truthful and responsible journalism?
