New Technologies and the Audience

The audience is also positively and negatively affected by the emergence of new media technologies. Like the benefits in the profession itself, convenience, user-friendliness, and effectiveness of new media are beneficial to the people. A wide assortment of information is served at any time by just clicking a button or pressing a key.

On the contrary, new technology leads to high tendency of abuse and dependency among users. People become slaves of technology. The issues of credibility, accuracy, and truth are at stake. Audiences may be exposed to misleading news and information that can risk security and order. Also, audiences are no longer interested with the traditional business of newspaper, journal, and magazine production as well as broadcast journalism. Thus, the small-scale businesses are potentially exposed to state of bankruptcy. The social barrier on whether or not a person can afford to buy a personal computer, pay internet access provider, and other forms of hi-tech apparatuses are also considerable.